Tips for Small Business Owners to Get More Out of Twitter
Twitter is not Dead
According to Statista, as of the fourth quarter of 2015, Twitter had 305 million monthly active users. Additionally, Twitter usage is becoming increasingly prominent during events. Live-tweeting cultural happenings such as sporting events or television airings has become a popular way for consumers to engage online with others while sharing their thoughts on current experiences.
According to U.S. Millennials’, live-tweeting events makes them more fun and 67 percent would also follow hash tags related to events. Demographically the 18-27 year old adults make up 37% of users as compared to 25% of adults 30-49. Finally, there are more men (24%) than women (21%) use the service.
Many businesses use their Twitter accounts to engage with their customers. This customer-centric approach allows brands to empathize with consumers and build a friendly rapport while addressing customer service needs at the same time. When customers experience friendly service, they’re 76 percent more likely to recommend a brand.
Does this sound like a platform where you business could be successful in?
Many small business owners have started a Twitter account, and it hasn’t yielded the results or other priorities have to pull your attention elsewhere. Here are some ways where you can get more out of your Twitter experience. It’s time to re-engage!
Summary of blog post via SlideShare.
Ways to Use Your Twitter Lists
Idea here is to have a quick way to engaging with specific audiences.
- Staff Directory List,
- Competitors List (keep private),
- Users who Retweet You,
- Industry Players,
- Prospects (keep private),
- “Notice me” list (private)
- Location-based lists
- Accounts worth engaging( Social Rank ) Private
Using Twitter to Grow Your Email List
Twitter’s list building features have no rival. Twitter cards can be attached to a tweet, the way you would attach a file to an email. There are different card types which include photos, videos, and the website cards that show a preview for links.
The lead generation card, which can be a valuable tool for small businesses. They are created in the Twitter Ads section, but you can attach them to any tweet. Not sure why they included them in this section, seems odd. Twitter users can opt-in to your email list in just one click. Most email list builders like MailChimp make this easy to get done.
The lead generation card makes a no brainer by prefilling the name and email from the Twitter account. That way the user can just subscribe in one click. How easy is that? There are a few key components of the card. Make a unique call to action and a branded image. Show a little personality here. A boring “subscribe” button doesn’t make the grade, have a little fun. Present the value and a sense of urgency, what do I get if I click? Join today to get free access is better than sign up now. If you are not getting results you are looking for, change things up as needed.
Twitter has a lot of offer. One of the features that goes under the radar is the Advanced Search tool. It helps you find exactly what we’re looking for:
- Find new customers, great blogs, monitor mentions or sentiment, research influencers, keep up with news or trends in your industry.
Advanced Search is a versatile tool the is under utilized by small business owners. It allows you to search by using an array of filters like: contains all of these words, contains this exact phrase, contains any of these words, contains none of these words, contains these hash tags, written in this language, from these accounts, to these accounts, mentioning these accounts, near this place, from this date, positive or negative tone, question ?, and Includes retweets. That is a lot of options for refining your searches.
Once you find a search that works for you, save it! Twitter allows you to save up to 25 searches per account. All you need to do is click more options at the top of your results page and then select save this search.
Ever what to find your most popular tweets? Another tip is to type any search term and add the operator min_retweets:[number] or min_faves:[number] to filter your search results. For example yoursite.com min_retweets:10
Ever end some new ideas for your next blog post? Well, Advanced Search is a great place to start. Enter in “twitter search” in the all of these words field and how to in the “this exact phrase” field and you are on your way to inspiration.
Want to monitor mentions of your company? This allows you to stay on top of any issues that you may want to address in a timely manner or find something to celebrate with you customers. Advanced search can get you there. Just fill out the all of these words field with “twitter name company name yoursite.com” and search away. I encourage all my client to save this search as it is one you should review regularly. You can also add sentiment (happy or un-happy) filters in your search. This is an easy way to find positive feedback and will give you the opportunity to say, thank you!
Do you want to find potential customers who are looking to buy? Advanced search can lead you to them. Searching for phases like ‘anyone recommend’ or ‘any advice on’ may lead you to people looking for some help and advice. Make sure you are the one that provides them with the information they need.
Getting More Followers
Why go through the effort to increasing your Twitter followers? If you have a small business or need to promote your brand, here are some benefits that make it worthwhile.
- It increases brand awareness. Always a good idea!
- Extending the reach of your content. This can help to improve your link building to your website. Which can improve your organic SEO, never a bad thing.
- Drive traffic to your website. This can lead to more sales.
What can a small business do to get more followers?
- Fill out the complete profile. The point it to attract followers in your niche. (more from sproutsocial)
- Be active, follow people in your industry.
- Retweet the content of influencers and let them know with @mention.
- Promote your Twitter account everywhere (blog, other social media accounts, email signatures, business cards, and in store or other promotional materials).
- Use hash tags in your post. Also, search hash tags within your niche and join in on the conversation.
If you’re looking to find more people to connect within your industry, you can run a search on a keyword phrases and then filter ‘Accounts’ that match those keywords. Also, combining keywords with a location is powerful if you’re looking to find others within your area. They may find you interesting and follow your back.
Time Saving Tools
- Use Buffer or Hootsuite for scheduling post and getting metrics. Both have paid and free options.
- Klout helps you get to know your influence score on all of your social networks. It is also a great tool for finding influencers.
- Social Mention allows you to track the mentions of your brand and products. It works similarly to Google Alerts.
- Bitly is a tool to shorten your links and compare your results
- Klear allows you to find relevant people to connect with and helps to identify influencers.
- Not sure what Hash tags to use. Try Cybranding to perform analytics on any hash tag.
Twitter lives… the key for small businesses is to carve out regular time to educate yourself on how you can be efficient and effective on whatever social media channel you choose. Engaging your customers where they spend time online is essential to your success. I have always felt it is better to excel at a few things that be average at many things. If you need assistance with your digital marketing strategy, please contact me for a free consultation.